Executive Directors

Kevin Adams, Chief Executive Officer
Kevin joined the Group in August 2007, previously having been CEO of a plc and has over 25 years experience in IT and in the last ten years Kevin has been involved with listing two companies and steering them through the IPO process both as CEO and non executive chairman. As CEO this has included responsibility for 14 acquisitions and becoming a global market leader with 1,600 plus staff, 28 offices and some $200m in revenues. Kevin’s experience and record of achievements means he is ideally suited to lead the ongoing development of the group as we continue to strengthen our position as a major player in the Intelligent Transport Systems sector.

Richard Colley, Group Finance Director
Richard joined the Group in October 2006, having spent the last seven years investing and successfully growing service and technology businesses in the transportation sector in Europe and South Africa. Prior to that he was a Corporate Finance Partner in PricewaterhouseCoopers, advising on buy-outs and acquisitions and disposals. Richard has 25 years senior financial and management experience and is a chartered accountant having first qualified in the UK and subsequently in Canada. 

Martin Rodgers, Sales and Marketing Director
Martin joined the group in September 2007 as Sales and Marketing Director having previously held various General, Business, Sales, Customer Service and Operational Management roles in the FTSE100, private and public sector predominantly focused in the road, rail and logistics environment.
Previous industries include the aerospace, construction materials, meteorological and utilities sectors where he has been successful at delivering commercial and people excellence by driving through business and performance management in the cultural and change management process.
He is professionally qualified in business, sales, marketing and people management, has a BSc (Honours) Degree in Applied Physics and is a member of the Institute of Sales and Marketing Management.

Sales Team

Martin Roche, Systems Sales Manager
Martin Roche joined Astucia in March 2007. He is responsible for managing major UK accounts and international system sales.  Martin has over 15 years of senior sales management experience in the traffic industry with Siemens Traffic Controls and Monitron International, having started his career in customer service management in the automotive industry. His wealth of experience includes delivering successful intelligent transport solutions for Local Authorities, the Highways Agency, Transport for London, Department for Transport, major consultants, road construction companies and government departments.

Jean-Christophe Vangenot, Product Sales Manager
Jean-Christophe joined Astucia in February 2007 as a Products Sales Manager. He has been living and working in the UK since September 2001 where he has gained a wealth of experience in Sales, Customer Support and Technical Support. Before joining Astucia he worked in the IT industry as the Team Leader of the Managed Voice Services division for a major company. His experience has equipped him with a unique skill set ideally suited to building excellent working relationships to enhance customer service & satisfaction levels. He has a Degree in Modern Applied Languages (French – English – Spanish and Business).

Debra Couling, Product Sales Manager
Debra Couling joined Astucia in June 2007 as a Products Sales Manager. Debra has spent over thirteen years working within the Security industry, initially office based offering customer support and supervision to a sales, installation and service administration team followed by a short period in operations.  For the past 4 years she has developed her career and commitment to customer focus as a National Account Manager,  building and maintaining relationships with well known high street multi-site customers.  With this in mind Debra has an extensive background within a technical industry emphasising a true focus on second to none customer service.

Engineering and Technology

Edwin Loverseed, Head of Engineering
Edwin joined the business in January 2005, and has an engineering and management background in professional electronic product design.  Prior to joining, he was engineering group manager at Tandberg Television.  Edwin has past successes leading the development of world-first equipment for digital broadcast television, broadband wireless access, and video on demand.  Edwin is a Chartered Electrical Engineer and member of the Institution of Engineering and Technology.

Technology Consultant

Martin Dicks
Martin was the driving force behind the original Astucia product range and started the business back in 1989.  He is the inventor of the product range covering solar and hardwired studs, and the camera and detector studs.  Martin is recognised within the industry as one of the true visionaries in the field of intelligent road studs, and one of his many current roles is Chairman of the road stud committee of REMA, the Retro-reflective Equipment Manufacturers Association.  After gaining qualifications in electronics and mechanical engineering, Martin's early career was with the London Fire Service, serving for 10 years including involvement at major incidents such as the Kings Cross Tube Station Disaster.