A new name in traffic safety and intelligent transport management systems has arrived in the form of the Clearview Traffic Group.
The new group company has evolved from Astucia (UK) Limited which has over the last two years grown though the acquisition of two of the best known names in the business. As a group Clearview Traffic is now the guiding force behind three industry respected brands: Astucia, the market innovator for intelligent road studs; Golden River Traffic, a leader in the field of automated traffic counting and classifying; and Count On Us, the largest UK provider of transportation data collection and analysis services.
Coinciding with the launch of the new Clearview Traffic Group the opportunity has been taken to refresh the visual identity for the family of the three complementary brands, strengthening their position together within the group. The new look for each of the brands retains the most recognisable features of the previous identities but introduces a common logo icon style and typeface, whilst introducing an identifying colour palette for each of the brands. The consistency of look is demonstrated across all stationery and literature for the group, which has adopted a clearer, brighter and more modern style
This evolution of the group under a new name, structure and a new fresh look for the family of our complementary brands is a natural step to better represent the strength of the group as a whole and react to the markets that it serves.
evolution not revolution…..to read more [click here]
